Round 1: Concept - Unique
Round 2: Concept - Essential
AD Campaign
Art Direction & AD campaign An AD campaign for VIBHOR diamond essentials independent jewelry vendor with 2 rounds at concept. Concept: VIBHOR is an independent jeweler that sells extravagant core cut diamonds and jewelry to high end jewelry companies. While they're business is successful, they are looking for a new look to attract a younger audience since they make up the biggest buying group. Target Audience: The target audience is adults from ages 30-45 Photoshop | InDesign